AVALON Airport hopes to strengthen its presence in the western suburbs through a new partnership with Werribee Football Club to rename Chirnside Park for the next three Victorian Football League seasons.
The $75,000 deal was approved by Wyndham Council on February 22, as revealed in last week's Banner, and formally announced last Thursday.
The naming rights are limited to club and league promotions and marketing such as fixtures and websites.
Most of the funding will be directed towards community and junior development programs.
Werribee Football Club president John Nicol said he hoped it would be the start of a long relationship between the two organisations.
"The naming of our home ground is something we don't take lightly so we wanted a corporate partner with a long-term future, strong history and values and a name that would be synonymous with the west but be known far and wide. We certainly have achieved that."
Avalon Airport chief executive Justin Giddings said the club was an ideal fit for the airport, with 20per cent of its workforce living in Wyndham.
"The western part of Melbourne is very much a focus for us moving forward.
"Our research is telling us that more and more people from the western suburbs are choosing to fly from Avalon and we wanted to support that growth by supporting a well-known local organisation.
"Werribee is a successful club with a proud history and we are looking forward to working with them."
The ground at Chirnside Park will be known as Avalon Airport Oval.
"Avalon Airport has been around since 1952, but we understand the affinity the community here has with the Chirnside family who were 19th century pioneers in the area - we don't want to change that," Mr Giddings said. "Our intent is to support the local community while reminding the people of Werribee that Australia's first dedicated low-cost airport is just down the road."
The club will distribute $50,000 to local sporting groups over the next year based on the patronage of members and friends to The Tigers Clubhouse in Hoppers Crossing.
An information session will be held on Tuesday at 7pm. Details: 99746900.